Kepler Leaf x DynamiCard
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Cannabis Direct Mail Marketing with Premium Plastic Postcards
Through our partnership with DynamiCard, Kepler Leaf offers premium plastic mailers designed specifically for cannabis dispensaries. These durable, high-impact postcards stand out in the mailbox and stay in customers’ hands longer than traditional paper mail. In an industry with strict digital advertising restrictions, direct mail provides a fully compliant, highly targeted, and measurable way to drive foot traffic.
Frequently Asked Questions
Why is direct mail effective for cannabis marketing?
Direct mail is one of the few marketing channels that remains fully compliant in the cannabis industry. Unlike digital ads that face restrictions or shadowbans, direct mail allows dispensaries to reach local customers directly, with measurable results and no platform limitations.
What makes plastic postcards better than traditional paper mailers?
Plastic postcards are more durable, eye-catching, and premium than paper flyers. They are less likely to be thrown away and often kept in wallets, increasing brand exposure and driving higher engagement and foot traffic.
Can these mailers be used for loyalty or VIP programs?
Yes. Plastic postcards can be designed as loyalty cards, VIP passes, or membership cards. They can include pop-out designs, barcodes, or QR codes for easy redemption and ongoing customer engagement.
How do we track the performance of a direct mail campaign?
Each mailer can include trackable QR codes, barcodes, or custom URLs that integrate with your POS system. This allows you to measure redemptions, foot traffic, and ROI accurately.
Is this service compliant with cannabis advertising regulations?
Yes. Direct mail is a compliant offline marketing channel when executed properly. Kepler Leaf designs campaigns with cannabis regulations in mind to help dispensaries market confidently and responsibly.